| France. Established by Mallarme Bichara (born in Beirut) first in Rouen and Dieppe then at 10 rue de la Chaussee-d’Antin, Paris in 1896; called himself as ‘The Syrian Perfumer’. Luxury fashion, perfume, cosmetic and toiletry shop, also one opened in London. Died in 1930, daughter Rose takes over business but character of company declined | ||||||
| For Men | Parfums Bic | Launched slogan ' You witnessed a revolution in writing instruments … now get ready to witness the might and muscle of Bic in perfume'. Presented in a red bottle in a the shape of a cigarette lighter | ||||
| Jour | Parfums Bic | Launched slogan ' You witnessed a revolution in writing instruments … now get ready to witness the might and muscle of Bic in perfume'. Presented in a red bottle in a the shape of a cigarette lighter | ||||
| Jour No 1 | Parfums Bic | |||||
| Nuit | Parfums Bic | Launch slogan ' You witnessed a revolution in writing instruments … now get ready to witness the might and muscle of Bic in perfume'. Presented in a red bottle in a the shape of a cigarette lighter | ||||
| Sport for Men | Parfums Bic | Launched slogan ' You witnessed a revolution in writing instruments … now get ready to witness the might and muscle of Bic in perfume'. Presented in a red bottle in a the shape of a cigarette lighter | ||||
| Sport No I | Parfums Bic | |||||
| Parfum de Jour | Parfums Bic | |||||
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Perfume Intelligence - The Encyclopaedia of Perfume Where you are: Perfume Houses, Vol. B: Parfums Bic
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