UK. Established by Shelley Waddington, perfumer, recipient of the 2011 Rising Star Perfumer of the Year Award, holds a diploma from the prestigious Galimard Perfumeur in Grasse Cedex, France. She has developed innovative concept perfumes, inspired by her travels, legends and lore, and by the beauty of her native Carmel-by-the-Sea, with its storybook English cottages, dramatic scenery, and indigenous flora. Launched Fiore di Bellagio in 2014 and Frida in 2015