| Guccio Gucci established a leather factory in Florence in 1904; The House of Gucci produces a wide range of high-quality merchandise to day. 1995 Maurizo Gucci was shot by assassin hired by ex-wife, the last and bloodiest saga of Florentine family. Investicorp of Bahrain takes over. In 1999 stock battle between Bernard Arnault of Louis Vuitton-Moet-Hennessey (Chandon) and Domenico de Sole of Gucci for control. De Sole with Francois Pinault of PPR win control. PPR has 40% stake. LVMH still have a 20% holding (2000). Signature fragrance Gucci No1 launched in 1974. The rebirth of the company as a leading fashion house started with the appointment of the American Tom Ford as chief designer in 1994 ; he revolutionized the Gucci name by creating hip, modern designs for women and men. Once again, Gucci is one of the world's most coveted brands, and the minimalist Gucci signature can be found on sportswear, handbags, shoes, eyewear, and fragrances. | ||||||
| Gucci No 1 | Gucci Parfums | 1974 |
Their signature fragrance; created by Guy Robert; a soft fresh green floral aldehyde parfum with top notes of bergamot and geranium; heart notes of rose, neroli, ylang-ylang, iris and jasmine; base notes of coriander, patchouli and oak moss, classified B5f | |||
| Gucci pour Homme | Gucci Parfums | 1976 |
A woody aromatic edt, classified E3m | |||
| Gucci pour Homme | Gucci Parfums | 1976 |
As above but as an after shave | |||
| Parfum 1 | Gucci Parfums | 1979 |
An edp | |||
| Eau de Gucci | Gucci Parfums | 1982 |
Re-launched in 1993; a fresh floral fragrance with notes of ylang-ylang, bergamot, jasmine, lilac, lily of the valley, orange blossom, carnation and honeysuckle | |||
| Gucci No 3 | Gucci Parfums | 1985 |
Created by Firmenich; a crisp white flower mossy floral chypre parfum with top notes, heart notes of rose, jasmine, iris and narcissus on base notes of patchouli, vetiver and amber. Presented in an architectural column shaped bottle designed by Peter Schmidt | |||
| Gucci No 3 | Gucci Parfums | 1985 |
As above but as an edt | |||
| Nobile | Gucci Parfums | 1988 |
An aromatic masculine fougère edt with top notes of sage lemon, orange and bergamot, heart notes of galbanum, jasmine, pine and geranium on base notes of sandalwood, cedar, vetiver, olibanum, opoponax and oak moss, classified C5m; Presented in a bottle designed by Peter Schmidt | |||
| L’Arte de Gucci | Gucci Parfums | 1991 |
Created by Scannon; a floral-oriental edp with top notes of bergamot, fruits, camomile and green notes, with a heart of rose, jasmine, lily of the valley, mimosa, tuberose, narcissus and orris on base notes of amber, musk, oak moss, patchouli, leather and vetiver. Presented in a stylish chocolate coloured flacon with a gold studded stopper designed by Serge Mansau. | |||
| Gucci Accenti | Gucci Parfums | 1995 |
Created by Florasynth Perfumers; a fresh marine floral-oriental edt with top notes of Indian artemisia, black currant and mandarin, heart notes of rose, jasmine, clove and lily of the valley on base notes of vetiver, sandalwood, patchouli, tonka bean, peach, raspberry and vanilla. Presented in a classy square-cut clear bottle designed by Alain de Mourgues | |||
| TBA | Gucci Parfums | 1996 |
In association with Wella | |||
| Envy | Gucci Parfums | 1997 |
Created by Maurice Roucel; a fresh woody oriental floral parfum with green top notes of hyacinth and magnolia, heart notes of lily-of-the-valley, jasmine and violet on base notes of iris, musk and precious woods. This fragrance expressed the new modern identity of Gucci. Presented in a stunning minimalist bottle reminiscent of a modernistic skyscraper, a possible reflection of Tom Ford’s architectural training. The advertising was overtly sexual | |||
| Envy for Men | Gucci Parfums | 1998 |
An edt with top notes of opoponax and frankincense, heart notes of cardamom, anise, ginger, nutmeg and Jamaican pepper on base notes of patchouli, amber, sandalwood and cedar | |||
| Envy pour Homme | Gucci Parfums | 1998 |
Alternative name for the above; an edt with top notes of opoponax and frankincense, heart notes of cardamom, anise, ginger, nutmeg and Jamaican pepper on base notes of patchouli, amber, sandalwood and cedar | |||
| Rush | Gucci Parfums | 1999 |
See under Gucci Rush | |||
| Gucci Rush | Gucci Parfums | 1999 |
August; created by Michel Almairac, a woody oriental edt with notes of gardenia, freesia, Madras jasmine, Damascene rose, coriander, vanilla headspace, patchouli and vetiver Presented in a striking square red coloured glass flacon. Packaged in a red box designed by Tom Ford. | |||
| Rush for Men | Gucci Parfums | 2000 |
See under Gucci Rush for Men | |||
| Gucci Rush for Men | Gucci Parfums | 2000 |
August: alternatively 'Rush Men'; a woody oriental edt with notes of lavender, cypress, okoume wood, cedar, incense, patchouli, sandalwood and grey musk. | |||
| Gucci Rush pour Homme | Gucci Parfums | 2000 |
A mossy wood edt presented in a bottle designed by Tom Ford | |||
| Gucci Rush 2 | Gucci Parfums | 2001 |
An edt with notes of bergamot, blackcurrant, palm wood, oak moss, soft woods and musk. Presented in a bottle designed by Tom Ford | |||
| Rush 2 | Gucci Parfums | 2002 |
See under Gucci Rush 2 | |||
| Gucci Eau de Parfum | Gucci Parfums | 2002 |
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| Envy Me | Gucci Parfums | 2004 |
September; a fruity-floral edt with notes of peony, jasmine, pepper, lychée, pomegranate, pine-apple and white tea | |||
| Gucci Eau de Parfum II | Gucci Parfums | 2004 |
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| Gucci | Gucci Parfums | An edp | ||||
| Gucci | Gucci Parfums | An edt | ||||
| Gucci Parfum I | Gucci Parfums | |||||
| Gucci Pink | Gucci Parfums | |||||
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Perfume Intelligence
- The Encyclopaedia of Perfume Where you are: Perfume Houses Vol. G: Gucci Parfums
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