Perfumery and cosmetic house, established by Blanche Arvoy at 127 rue de Longchamp, Paris in 1923.
Severem
Jovoy
1923
An edt
Blanchette
Jovoy
1924
The nickname of Blanche Arvoy, owner of Jovoy (launched under both names)
Hallo! Coco!
Jovoy
1924
Presented in a bottle by Verrières Brosse
Allo Coco
Jovoy
1924
Presented in a round bottle made by Verrières Brosse: with enamelled parrot on the stopper, a very popular household pet in France at that time; the name was frequently given to them, while ‘Allo’ had become a familiar telephone greeting
Gardez-Moi
Jovoy
1926
(Keep Me) Presented in a Cristalleries de Baccarat flacon # 601 on the base, in the shape of a black cat or a black panther.