| Parisian cosmetic and toiletry company, established in 1909 by Eugène Schueller, a chemist, to manufacture hair dye; greatly expanded by François Dale in the 1950's and '60's; Nestlé took a 49% stake in 1999. Today (2005) the company is valued at some £30 billion | ||||
| L'Oréaline | L’Oréal | 1926 |
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| Imedia | L’Oréal | 1950 |
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| Rege | L’Oréal | 1952 |
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| Chromo | L’Oréal | 1953 |
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| Elnett | L’Oréal | 1959 |
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| Clarissama | L’Oréal | 1960 |
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| Flone | L’Oréal | 1960 |
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| Reclair | L’Oréal | 1960 |
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| Ambré Libertine | L’Oréal | An edt | ||
| Fleurie Jolie | L’Oréal | An edt | ||
| Verte Mutine | L’Oréal | An edt | ||
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Perfume Intelligence
- The Encyclopaedia of Perfume Where you are: Perfume Houses Vol. L: L’Oréal
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