Born 16th July 1923 in La Rochelle, France. In 1957 opens first salon
at 37 avenue Franklin Roosevelt, Paris in 1957; famous for his ‘little
black dress’; first perfume Fidji launched in 1966. Dies on 17th
February 1989, company now part of L'Oreal group with Van der Kemp as
the chief designer (1999).
Fidji
Parfums Guy Laroche
1966
Created by Josephine Catapano of I.F.F; a fresh green floral edp with top notes of galbanum, iris and ylang-ylang, heart notes of Bulgarian rose, jasmine, tuberose, spices and aldehydes, and base notes of sandalwood, amber, balsam of Peru and musk, classified B4f. Presented in a bisected clear rectangular bottle with a black stopper designed by Serge Mansau. The advertisements featured a naked, kneeling woman cradling a large Fidji bottle
Fidji
Parfums Guy Laroche
1966
As above but as an edt
Eau Folle
Parfums Guy Laroche
1970
A citric fragrance, classified A1f
Drakkar
Parfums Guy Laroche
1972
A citrus woody masculine edt with notes of lemon, lavender, coriander, patchouli, vetiver, oak moss and cedar, classified A4m
Fidji du Soir
Parfums Guy Laroche
1977
J'aï Osé
Parfums Guy Laroche
1977
(I dared) A soft citrus-amber (oriental) parfum with top notes of myrtle and camomile, heart notes of jasmine and ylang-ylang on base notes of sandalwood, patchouli, vetiver, amber and spices, classified F5f. Presented in a stunningly sculptured clear bottle designed by Serge Mansau.
J'aï Osé
Parfums Guy Laroche
1977
As above but as an edt
Drakkar Noir
Parfums Guy Laroche
1981
A masculine edt with top notes of lemon, lavender and mandarin, heart notes of coriander, juniper berry and angelica, on base notes of oak moss, cedar, patchouli and vetiver, classified C5m. Presented in a black ovoid bottle designed by Guy Laroche in association with Pierre Dinand. The advertisement featured a man’s hand holding the black bottle with a woman’s hand holding his wrist
Drakkar Noir
Parfums Guy Laroche
1981
As above but as an after shave
Clandestine
Parfums Guy Laroche
1986
In association with L’Oréal; created by Givaudan perfumers; a floral-fruity and woody edt with top notes of plum, cassis, tagetes, bergamot and pineapple with heart notes of rose, jasmine, tuberose, ylang-ylang, carnation, honey and heliotrope on base notes of amber, musk, cedar wood, patchouli and vanilla, classified B7f. Presented in a bottle designed by Alian de Morgues
Horizon (pour Homme)
Parfums Guy Laroche
1993
A fresh citric fougère edt with top note of grapefruit, mint. Mandarin, floral aldehydes, sea salt, leafy and sappy notes, with heart notes of galbanum, pettitgrain, artemisia, fennel, thyme, bay leaf, pimento and black pepper on base notes of sandalwood, patchouli, cypress and synthetic moss. Presented in a tactile ovoid blue multi-paned bottle designed by Thierry Lecoule