UK Established in 1905 by Chemist-Perfumer Sidney F Goss
at 110 New Bond Street, London. Named after a horse called Mornington
ridden by Victorian jockey Tom Cannon. The shop was decorated and fitted
out in an English refinement of French style by S Maw & Sons. In
June 1906 the company moved to one-story premises at 201 Regent Street
and traded as Morny’s
Pharmacy Stores: perfumes often named after music titles and themes:
placed in liquidation in July 1908: S F Goss had creased to be involved
with company by then due to ill health: he died on the 26th of March
1911.
A new trading company was formed in April 1909 under the name 'de
Morny', the ‘de’ added to convey French image with the sub-heading
'Parfums-Products de France' at 201 Regent Street. Reformed in 1918 as
Morny Frères Ltd., were very successful in France. 1965 acquired
by Lenthéric a subsidiary of British-American Cosmetic Division,
part of BAT.
In 1967 BAT bought Yardley & Co and Lenthéric
and Morny products integrated with Yardley’s. Morny and Lenthéric
were re-launched in 2001 under new proprietors.
Chaminade
Morny Frères Ltd.
1910
(Song of the Road) Dedicated by special permission of Madame Chaminade, featured a few bars of her song and her signature was used on the perfume’s label; was available in 4 sizes
Yesha
Morny Frères Ltd.
1910
Available in 5 sizes
Triomphe
Morny Frères Ltd.
1911
La Valse
Morny Frères Ltd.
1912
Available in 2 sizes; named after Weber’s ‘Invitation à la Valse’
Essence Mystérieuse
Morny Frères Ltd.
1913
Presented in 3 sizes
Serenade
Morny Frères Ltd.
1915
Available in 2 sizes, a miniature was available on request.
Mystèrieuse
Morny Frères Ltd.
1918
A parfum
Mystèrieuse
Morny Frères Ltd.
1918
A toilet water
Nocturne
Morny Frères Ltd.
1920
A miniature of the parfum was available on request
Nuit de Carnaval
Morny Frères Ltd.
1920
Presented in 2 sizes bottles
Jasmin
Morny Frères Ltd.
1922
Narcisse Blanc et Noir
Morny Frères Ltd.
1922
Presented in a box and bottle designed by André Jolivet
Chypre
Morny Frères Ltd.
1923
Fantaisée
Morny Frères Ltd.
1923
Alternative spelling 'Fantaisie'. A miniature of the fragrance was available on request
Quintessence Violette
Morny Frères Ltd.
1923
Ravenelle
Morny Frères Ltd.
1923
Crème Carnaval
Morny Frères Ltd.
1925
Gardenia
Morny Frères Ltd.
1929
Rose Geranium
Morny Frères Ltd.
1930
Tentation
Morny Frères Ltd.
1931
Pink Lilac
Morny Frères Ltd.
1933
Available in 7 sizes.
French Fern
Morny Frères Ltd.
1936
Blue Carnation
Morny Frères Ltd.
1960
Fantasy
Morny Frères Ltd.
1960
Liberty
Morny Frères Ltd.
1971
Dare
Morny Frères Ltd.
June Roses
Morny Frères Ltd.
First series launched in 1909 in 4 sizes, second series launched in 1910 in 6 sizes